Custom-made books and DVDs have improved Amazon.com's selection without raising inventory costs and are becoming more important to the company's business, founder and CEO Jeff Bezos told shareholders at the company's annual meeting on Tuesday, the AP reported.
"As a customer, if you get a product from Amazon, you might never know it was printed yesterday," Bezos said. "I think we'll see more and more products created instantaneously."
Both BookSurge, the book POD company Amazon acquired last year, and Amazon's on-demand DVD subsidiary, CustomFlix Labs, have helped the company increase offerings 42% in the past year. Selection is one of the cornerstones of the company's business model, Bezos said.
From Shelf Awareness