This site is a branding information resource published by New Zealand-based DNA Design, a design and branding firm. Incidentally, this firm understands the power of search engine optimization as it relates to branding, as their site consistently ranked in the top 5 results for 'branding' during our preparatory research. Topics are divided into action verbs -- Creating, Communicating, Living, Measuring, Managing and Extending -- your brand, of course. You are likely to find more cutting-edge and topical articles about current Internet tactics and trends and their impact on brands here, because these people live and breath the business. Of special interest are articles on how blogging builds your brand and the constant struggle to attach ROI to a brand's value.
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