MarketingProfs.com looks at the survey results of ways that marketers are squeezing more sales from their budgets.
1. Make stronger offers
2. Mind the basics
Feature your offer up front. Tell readers clearly what they will get. Tell them how they will benefit. Tell them what to do, what action to take. Set a deadline. And provide multiple ways for them to respond.
3. Budget based on lifetime value
Don't focus on what you spend, but on what you will earn over time.